Following a design thinking process, I began by interviewing drivers to understand their pain points when refueling gas and using digital payment methods. I also conducted stakeholder interviews to capture business goals and expectations for the app. This helped me define key areas of improvement, such as enhancing clarity, navigation, and overall user experience.

Based on these insights, I created user personas and empathy maps to align the design with user needs. I then developed user flows to improve navigation, ensuring users could easily pay for fuel, track rewards, and redeem them within the app. After ideation sessions with team members, I designed low-fidelity mockups to explore solutions and gradually evolved them into high-fidelity prototypes.

I tested these prototypes with users to identify usability issues and iterated on the designs accordingly. Throughout the process, I collaborated closely with stakeholders and the development team to ensure the app was not only intuitive but also aligned with business objectives.

The result was a clearer, more intuitive app that simplified the payment process, improved user understanding of features, and strengthened brand connection — ultimately enhancing customer experience and promoting brand loyalty.